Bali has been chosen as one of the world’s best tourist destinations. With its warm tropical climate, it has been a popular destination from countries all around the world, especially from four season countries. The main attractions that make Bali become world’s renowned destination are the culture and its people. The culture of Bali and its customs remained intact for centuries regardless of huge influx of tourists; in fact the cultural aspect is the main attraction, apart from natural beauty – from white sandy beach of Kuta, lush green paddy fields of Ubud, to cool mountain breeze in Bedugul and Kintamani.

Tourists in Bali come from all walks of life and of all ages - from young surfer to well established senior citizen. Therefore, huge market potential is still open. In addition, infrastructure with international standard is also available - from international airport, hotels, resorts, villas, cafés and restaurants, night life, shopping centers, and medical services. With all these facilities, Bali without doubt also has been a preferred choice for long term holiday stay.

Foreign investment in Bali has been significant and plays an important role in economic growth, with substantial numbers of existing businesses being owned by expatriates, be it hospitality industries such as hotels and resorts, cafés and restaurants to garment and apparels industries, as well as handicraft and furniture industries. In fact the most well known food specialty industry is owned by an expatriate from Europe.